Provokim
Provokim is a term used in contemporary communication studies to describe a deliberate rhetorical strategy aimed at provoking thought and public discussion by presenting content that unsettles expectations or challenges normative assumptions. It is not a fixed theory, but a descriptive label for practices that seek to stimulate engagement through controversy or ambiguity.
The exact origin of the term is unclear; it appears sporadically in academic commentary and media analyses
Key characteristics of provokim include provocative imagery or wording, a clearly stated stance or question, and
Applications of provokim span advertising campaigns, journalistic framing, art interventions, and civic education, where provocation is
Critics warn that provocation can be ethically fraught, risk reinforcing stereotypes, or incite harm if not