Pronamel

Pronamel is a brand of toothpaste manufactured by Colgate-Palmolive. It is marketed as enamel-protecting toothpaste designed to defend tooth enamel against acid erosion from dietary acids and to support enamel remineralization. The formulations typically contain fluoride to strengthen enamel and may include ingredients intended to reduce tooth sensitivity.

The Pronamel product line includes several variants, such as daily protection and gentle whitening options. In many markets, Pronamel is positioned as a preventive option for people who experience enamel erosion or sensitivity from acidic beverages, and it is offered in both regular and whitening formulations.

Usage and positioning emphasize enamel protection over cosmetic whitening. Packaging and marketing commonly highlight a pH-balanced formula and defense against acid erosion, rather than aggressive whitening claims. Pronamel is widely available in Europe, the Middle East, and other regions, and is distributed through global retailers and pharmacies.

See also: Fluoride toothpaste, Enamel erosion.