ProduktDienstleistungsBundles

Produktdienstleistung, or product-service provision, is a business model in which a company delivers a combination of products and services to meet a customer need, rather than providing a product alone. The model emphasizes value through availability and outcomes, such as performance, uptime, and lifecycle cost efficiency. In English-language literature it is often referred to as a product-service system (PSS). PSS can be categorized into product-oriented, use-oriented, and result-oriented configurations, depending on whether value is delivered through goods, access, or guaranteed outcomes.

Examples include maintenance and spare-parts contracts bundled with a machine (product-oriented), leasing or pay-per-use access to equipment (use-oriented), and service-level guarantees tied to specific performance metrics (result-oriented). The approach aligns the incentives of producer and user toward durability, efficiency, and continuous improvement, and can unlock new revenue streams while reducing environmental impact through extended product life and shared resources.

Adoption challenges include higher upfront investment, the need for service expertise, data-sharing requirements, and the complexity of pricing and risk management. Successful implementation typically requires organizational shifts in product design, supply chains, and customer relationships, supported by digital technologies such as sensors, analytics, and remote monitoring.

See also: servitization, lifecycle thinking, circular economy.