Productline
Product line, in business and marketing, refers to a group of related products offered by a single company under a shared brand identity. Items in a product line are linked by form, function, customer base, or distribution channel and are designed to meet similar needs. A product line is part of a broader product assortment or product mix, which also includes other lines and standalone products. Companies manage lines to optimize market coverage, balance production capabilities, and allocate resources.
Management decisions include adding line extensions (new variants within a line), pruning or discontinuing underperforming items,
Examples include consumer electronics with a premium and a midrange line, or a cosmetics company with skincare,
Performance is tracked by metrics such as revenue, gross margin, or contribution margin by line, as well