Productgericht

Productgericht is a German term that translates to "product-oriented" or "product-focused" in English. It describes an approach or mindset where the primary emphasis is placed on the product itself, its features, quality, and development. This contrasts with other orientations such as customer-oriented (focused on customer needs and satisfaction) or market-oriented (focused on market trends and competition).

In a productgericht context, decisions about design, production, and improvement are largely driven by what is believed to be technically superior or inherently valuable within the product. Innovation often stems from technological advancements or internal expertise rather than direct external demand. Companies or teams adopting this approach may prioritize research and development, engineering excellence, and the creation of innovative functionalities.

The advantages of a productgericht approach can include the development of highly sophisticated and well-crafted products that can lead the market in terms of technology or performance. However, a potential drawback is the risk of developing products that do not fully align with actual customer needs or market demands, potentially leading to lower adoption rates or market acceptance if not carefully managed. It is often seen as a foundational element in many successful businesses, but it is frequently balanced with other strategic orientations to ensure overall business success.