Productgeoriënteerd

Productgeoriënteerd refers to an approach or strategy that places a strong emphasis on the product itself. This perspective prioritizes the development, features, quality, and overall user experience of the product as the primary driver of business success. In a product-georiënteerd model, decisions are often made based on what is best for the product, aiming to create something exceptional that will naturally attract and retain customers.

This orientation can manifest in various aspects of a business. It might influence research and development, where innovation and product improvement are central. It can also shape marketing efforts, focusing on the product's unique selling propositions and benefits. Customer service might be geared towards ensuring users have the best possible experience with the product. The goal is often to build a loyal customer base through a superior product offering rather than relying heavily on aggressive sales tactics or extensive marketing campaigns alone. Companies that are product-georiënteerd often invest significant resources into understanding user needs and iterating on their product to meet and exceed expectations. This can lead to a strong brand reputation built on the foundation of product excellence.