ProductOffer

ProductOffer is a structured proposition that a seller makes to potential buyers for a specific product under defined terms of sale. In ecommerce and marketplace contexts, an offer represents a single listing that describes how and at what price a product can be obtained from a particular seller. An offer typically includes fields such as offer ID, product identifier (SKU or UPC), price, currency, condition (new, refurbished, used), stock status, and availability.

Additional terms commonly associated with a product offer include fulfillment method (seller-owned fulfillment, marketplace-driven fulfillment, or third-party logistics), shipping cost and method, delivery estimates, return policy, warranty, and accepted payment options. Some systems also convey minimum order quantities, bulk pricing, and promotional incentives such as discounts or bundles. The same product may have multiple offers from different sellers, enabling buyers to compare price, shipping speed, reliability, and terms.

Lifecycle and governance involve creation by a seller, validation by a platform to ensure accuracy and compliance, publication on the product page or feed, ongoing updates to reflect price or stock changes, and eventual deactivation when the offer expires or is withdrawn. Data quality and synchronization are critical, as stale or incorrect offers can mislead buyers and affect platform trust.

Offers are central to pricing strategy, competition, and decision support for shoppers. They also enable marketplaces to aggregate and display diverse options, while sellers manage inventory, pricing, and fulfillment commitments within a shared product catalog. See also: listing, SKU, catalog, price, marketplace, shopping feed.