Prodavanje

Prodavanje is a noun used in Croatian, Bosnian, and Serbian to denote the act of selling or the sale of goods and services. It refers to the process of offering items for purchase and completing transactions in commercial contexts, whether in retail, wholesale, or broader market activity. The term emphasizes the activity of selling itself, rather than the event of a single sale.

Etymology and related terms: Prodavanje is formed from the verb prodavati (to sell) with the nominalizing suffix -anje. It is closely related to prodaja, another common noun for sale; while prodaja often focuses on the sale event, prodavanje highlights the ongoing selling activity or process. Related terms include prodavac (seller), prodavač (vendor), and prodajni (sales-related).

Usage: In economic and business writing, prodavanje describes selling activity, sales performance, or the overall process by which goods and services are marketed and exchanged. It appears in phrases such as "povećanje prodavanja" (increase in sales) or "politika prodavanja" (sales policy). In everyday language, prodavanje and prodaja are sometimes used interchangeably, though prodaja is more common in formal or legal contexts.

Legal and regulatory context: In formal contracts and statutes, the standard term for a sale is typically prodaja or ugovor o prodaji (contract of sale). Prodavanje may be used in general, historical, or descriptive texts to discuss selling activity rather than the legal act of selling.

See also: prodaja, prodavac, trgovina, kupovina, promet.