Prijzing

Prijzing is the process of setting prices for goods or services in a market economy. In Dutch-language business literature, prijzing is closely related to prijsbepaling and prijsstelling and is used to describe both strategic pricing decisions and routine price adjustments.

Several factors influence prijzing, including its cost base, desired margins, customer willingness to pay, perceived value, competitive dynamics, channel and discount structures, seasonal effects, and legal or regulatory constraints such as consumer protection and antitrust rules.

Common pricing approaches include cost-based pricing (cost-plus), value-based pricing, and competition-based pricing. Dynamic pricing, psychological pricing, tiered pricing, discounts, and subscription or bundle models are also widely used. The choice of method depends on market conditions, product type, and the company’s strategy.

Applications occur across retail, manufacturing, B2B, and online marketplaces, as well as in public procurement and tenders. In tender processes, bidders submit prices along with qualitative criteria, and price transparency or fairness requirements may guide the outcome.

Challenges in prijzing include price volatility, price wars, cannibalization, information asymmetry, and legal or ethical concerns such as price fixing. Effective prijzing relies on data about costs, demand, and competitors, and often requires ongoing monitoring and adjustment.