Postlink

Postlink is a fictional telecommunications company that appears in the television series Better Call Saul. It is depicted as a provider of internet and telephone services in Albuquerque, New Mexico. The company is primarily shown through its advertisements and customer service interactions. In the show, Postlink is often portrayed as a somewhat generic and bureaucratic entity, representative of the mundane aspects of everyday life that the main characters navigate.

The company's advertising usually highlights its supposed reliability and affordability, offering bundled packages for home services. However, these advertisements are often juxtaposed with the more dramatic and often illegal activities of the show's protagonists, Jimmy McGill and Kim Wexler. Postlink's presence serves to ground the narrative in a realistic setting, providing a contrast to the extraordinary circumstances the characters find themselves in.

In one notable instance, Jimmy McGill, as Saul Goodman, uses his legal services to assist a client with a dispute involving Postlink. This interaction, though minor in the overall plot, illustrates how even ordinary businesses and their customer service issues can become entangled with the legal world represented by Saul Goodman. The company's name, "Postlink," itself suggests connectivity and communication, fitting for a telecommunications provider. Its role in Better Call Saul is subtle, contributing to the show's detailed world-building without being a central plot device.