Polaroiddisc

Polaroid disc was a unique instant film format introduced by Polaroid Corporation in 1982. Unlike their more common rectangular instant cameras, the disc camera produced circular, credit-card sized instant prints. The film itself was housed in a flat, disc-shaped cartridge containing ten exposures. Each shot on the disc yielded a small, circular photograph with a white border. The disc film cartridges were thicker than traditional roll films, leading to the distinctive, often bulky, designs of the cameras that used them. Polaroiddisc cameras were marketed as easy-to-use and affordable, aiming for the mass consumer market. Despite its innovative approach to instant photography, the Polaroiddisc system struggled to gain significant traction against established Polaroid models and the growing popularity of 35mm film. Production of Polaroiddisc cameras and film ceased in the mid-1980s, making it a relatively short-lived but memorable chapter in Polaroid's history. The circular prints are now considered a novelty among instant photography collectors.