Piyasaya

Piyasaya is a Turkish word formed from the noun piyasa, meaning market, with the dative case suffix. It expresses direction toward the market or movement into the market and is typically used in sentences about bringing something to market or introducing it there.

In practice, piyasaya is most often seen in two-idiom constructions: piyasaya sürmek, meaning to bring to market or to launch a product, and piyasaya çıkarmak, meaning to release or bring something onto the market. Other common expressions include piyasaya koymak (to put on the market) and related phrases that describe introducing goods, ideas, or policies to the public or to economic activity. For example, a business article might say, “Yeni telefon, geçtiğimiz ay piyasaya sürüldü,” or “Şirket, ürünü piyasaya sürmek için hazırlıklar yapıyor.”

Grammatically, piyasaya is the dative form of piyasa. Turkish vowel harmony drives the suffix choice, with -ya used after the stem’s final vowel. As a result, the form humedad appears in natural usage as piyasaya, rather than a different variant, in standard Turkish.

Related terms include piyasa (the market) and other market-related phrases such as piyasalaştırmak (to marketize) or piyasa koşulları (market conditions). Piyasaya is a common component in business journalism, advertising, and everyday language when discussing the entry or activity of goods and services in the market.