Pidilite

Pidilite Industries Limited is an Indian consumer and industrial adhesives manufacturing company. Founded in 1959, it is well-known for its Fevicol brand of adhesives, which has become a household name in India. The company's product portfolio extends beyond adhesives to include construction chemicals, art materials, and industrial resins. Pidilite has a significant presence in both the Indian and international markets, operating through a network of manufacturing facilities and distribution channels.

The company's growth has been driven by a focus on product innovation, strategic marketing, and acquisitions. Besides Fevicol, Pidilite has several other popular brands such as Fevikwik, M-Seal, Dr. Fixit, and Rangeela. These brands cater to a wide range of consumer needs, from DIY home repairs to art and craft projects for children. In the industrial sector, Pidilite provides solutions for packaging, woodworking, and footwear manufacturing, among others.

Pidilite Industries is recognized for its strong brand recall and its ability to connect with consumers through relatable advertising campaigns. The company has also been involved in corporate social responsibility initiatives, focusing on education and environmental sustainability. Its commitment to quality and customer satisfaction has cemented its position as a leading player in the adhesives and chemicals market.