Perlaunch

Perlaunch is a term used in some business and technology discussions to describe a metric evaluated on a per-launch basis. It is not a standardized financial or operational term, and its precise meaning can vary by industry or organization.

In product marketing and operations, per-launch commonly refers to the costs, resources, or outcomes associated with a single launch event, such as a product release, marketing campaign, or feature rollout. Analysts may report per-launch cost, time-to-market per launch, or revenue generated per launch.

In software engineering or digital product development, per-launch can describe the overhead incurred each time an application or service starts, including initialization time, container provisioning, and logging. In this use, the per-launch figure is useful for capacity planning and performance tuning.

Users should define the scope clearly because “launch” can mean different things: a demo, a marketing push, a public release, or an internal rollout. Without a consistent definition, per-launch metrics risk being misleading or incomparable across teams.

Related concepts include product launch, unit economics, and launch metrics.