Pelottelukeinona
Pelottelukeinona, which translates to "fear appeal" or "scare tactic" in English, is a persuasive technique used in communication. It aims to influence an audience's beliefs, attitudes, or behaviors by invoking a sense of fear or threat. This fear is typically presented as a consequence of not adopting a particular viewpoint or taking a specific action.
The effectiveness of pelottelukeinona relies on several psychological principles. It taps into our innate survival instincts
However, the use of pelottelukeinona is not without its criticisms and potential downsides. If the threat is