PayU

PayU is a multinational online payment service provider and fintech company that offers payment processing, gateway services, and related financial technology for merchants and consumers. It operates as a subsidiary of Prosus, a global technology investor, and focuses on emerging markets by providing access to local payment methods in addition to standard card and bank transfer options.

Geographic footprint and services: PayU operates in more than 50 countries across Latin America, Europe, the Middle East, Africa, and Asia. It provides payment gateway integration, merchant acquiring, settlement, and risk and fraud management, along with tools for reconciliation and payout to sellers. The platform supports multiple payment methods, including credit and debit cards, bank transfers, mobile wallets, and regional options tailored to specific markets.

Key markets include PayU India, formed after the 2016 acquisition of Citrus Pay, and PayU LatAm in Latin America. The company expands through regional acquisitions and partnerships with banks, card networks, and fintechs to broaden acceptance and payout capabilities.

Regulation and security: PayU operates under local licenses in its markets and adheres to data security standards such as PCI DSS and 3D Secure, with fraud prevention and compliance programs to meet regulatory requirements.

Headquarters and structure: PayU is headquartered in Amsterdam, Netherlands, and maintains regional offices to support local operations, product development, and customer support.