Patchi

Patchi is an international luxury chocolate brand and retailer known for premium chocolates and elaborate gift packaging. The company operates boutiques and shop-in-shop concepts across the Middle East, Europe, Africa, and Asia, as well as online channels and luxury retail partnerships. Patchi's offerings include a range of pralines, ganache-filled chocolates, truffles, and seasonal collections, often presented in multi-tier gift boxes and premium packaging designed for special occasions. The brand emphasizes craftsmanship, high-quality ingredients, and visually distinctive presentation.

Originally established in the 1990s in Lebanon, Patchi expanded from its local roots to build a global network of stores and distribution points. It pursued a boutique-style retail strategy with personalized service and a focus on gifting experiences, later extending its reach to affluent markets in the Gulf region and beyond. The company manufactures its chocolates at dedicated facilities and develops limited editions and corporate gifting programs, as well as wedding favors and event-oriented products.

Patchi operates within the competitive landscape of luxury chocolate and confectionery, contrasting with mass-market brands through its emphasis on packaging, customer service, and experiential retail. The brand has faced the broader shifts in premium confectionery, including changing consumer tastes and the growth of e-commerce, while maintaining a presence in luxury retail environments and high-end hotels and airports in several countries.