Parfümi

Parfümi is a South Korean company that produces and publishes perfume guides, fragrance news, and other related content. The company was founded by Hyeji Lee in 2010 with the goal of providing comprehensive and unbiased information on perfumes to the general public.

Parfümi operates a digital platform that includes a magazine, a blog, and a website, all of which are dedicated to the world of perfumery. The publication's content focuses on reviews, news, and trends in the fragrance industry, and features articles on various perfume-related topics, including individual fragrances, niche brands, and industry events.

One distinctive aspect of Parfümi is its ratings system, where perfumes are evaluated based on their scent characteristics using a scale from 1 to 10. The publication also often invites perfume experts, industry professionals, and influencers to contribute articles and opinions on fragrances.

Parfümi is widely recognized and respected in the fragrance community for its impartial reviews and the depth of its coverage on the perfume industry. The publication's audience includes perfume enthusiasts, industry professionals, and anyone interested in learning more about fragrances. Parfümi's content is available in both Korean and English, and its website receives a significant number of visitors from around the world.

The company has established partnerships with various perfume brands, manufacturers, and industry organizations, which further expands its influence and reach within the fragrance industry. Through its contributions to the perfume community, Parfümi plays an important role in promoting awareness and appreciation for fragrances and the art of perfumery.