Panostaa
Panostaa is a Finnish verb meaning to invest, devote, or commit substantial resources to something in order to achieve a greater outcome. It is used across contexts—business, public policy, sports, and everyday life—to describe allocating time, money, personnel, or attention to a project or initiative. The nuance is that panostaminen implies sustained effort and strategic emphasis rather than a one-off expenditure. It can be translated as to invest in, to devote to, or to put significant emphasis on.
The noun form is panostus, and the related verb form panostaminen refers to the act of investing
Examples: Hallitus panostaa koulutukseen seuraavien vuosien budjetissa. Yritys panostaa tuotekehitykseen ja digitalisaatioon. Hanke panostaa henkilöstön osaamiseen.