Pakkaverðlagning
Pakkaverðlagning, also known as bundled pricing or package pricing, is a marketing and sales strategy where two or more products or services are sold together as a single unit for a single price. This price is typically lower than the sum of the individual prices of each item if they were purchased separately. The objective of pakkaverðlagning is to increase sales volume, introduce new products, or clear out excess inventory by offering perceived value to the customer.
This strategy can take various forms. For example, a telecommunications company might offer a bundle of internet,
However, pakkaverðlagning is not without its potential drawbacks. Customers may feel compelled to purchase items they