PAMMotiv

PAMmotiv is a theoretical framework in the study of motivation and performance that seeks to explain how individuals initiate and maintain goal-directed behavior across activities. The framework posits that motivation arises from the interaction of three core elements: Potential, Activation, and Momentum.

Potential refers to an individual's perceived capability and anticipated value of a task, including self-efficacy and task interest. Activation concerns the cues, planning, and triggers that prompt initial effort, such as goals, rewards, or social prompts. Momentum describes how ongoing feedback, progress, and social support sustain engagement over time, reducing drop-off and facilitating persistence.

Applications of PAMmotiv appear in educational design, workplace training, and coaching, where practices such as shaping attainable goals, timely feedback, and collaborative environments are aligned with its principles.

Measurement and validation of PAMmotiv remain areas of active research. Proponents argue that the framework helps integrate cognitive, affective, and social factors, while critics point to challenges in isolating components and comparing across contexts.

See also: Motivation, Goal setting, Self-determination theory, Expectancy-value theory.