OutboundVertrieb
OutboundVertrieb, also known as outbound sales or outbound selling, refers to a sales strategy where sales representatives initiate contact with potential customers. This proactive approach contrasts with inbound sales, where customers reach out to the company first. The primary goal of outbound sales is to generate leads and create new business opportunities by reaching out to individuals or companies who may not have previously expressed interest.
Common outbound sales tactics include cold calling, cold emailing, direct mail campaigns, and social selling. Sales
While outbound sales can be effective in reaching a wider audience and generating immediate interest, it can