Otsingureklaamide

Otsingureklaamid, known in English as search engine advertising, refers to a form of online advertising that involves placing advertisements on search engine results pages. When a user performs a search query using keywords relevant to a product or service, these advertisements appear alongside organic search results. The most common platform for search engine advertising is Google Ads, though other search engines like Bing also offer similar services.

The primary goal of otsingureklaamid is to drive targeted traffic to a website. Advertisers bid on specific keywords, and when a user searches for those keywords, their ad may be displayed. The placement and visibility of the ad are typically determined by a combination of the bid amount and the ad's relevance to the search query. This relevance is often measured by a quality score.

Payment models for search engine advertising vary, but the most prevalent is pay-per-click (PPC), where advertisers only pay when a user clicks on their ad. Other models include cost-per-impression (CPM) or cost-per-acquisition (CPA). This allows businesses of all sizes to reach potential customers actively searching for what they offer, making it a highly effective and measurable marketing channel. Its effectiveness stems from reaching users at the precise moment they are expressing intent to purchase or find information.