Osim

Osim International Limited, commonly known as Osim, is a Singapore-based company that designs, manufactures, and markets massage and wellness devices. The core brand focuses on consumer massage chairs, foot and handheld massagers, and related spa products. Osim distributes its products through a network of department stores, specialty retailers, its own stores, and e-commerce channels, with a presence in Asia, Europe, the Middle East, and the Americas.

Osim was founded in 1990 by Ron Sim in Singapore, initially as a distributor of household appliances. It later developed its own line of massage devices under the Osim brand, gaining popularity in regional markets. The company expanded internationally in the 1990s and 2000s and later became listed on the Singapore Exchange.

Product lines emphasize massage therapy features such as kneading, rolling, air compression, and heat across chairs and portable devices. In addition to massage chairs, Osim sells foot massagers, handheld massagers, and beauty or wellness devices. The company has focused on branding, franchised stores, and collaborations to reach a broad consumer audience.

Osim operates in multiple markets through a mix of company-owned stores, licensed outlets, and retailers. It is viewed as a prominent player in the consumer wellness electronics segment in Asia and has competed with other global brands by emphasizing user-friendly design and tech-enabled relaxation solutions.