Ooba

Ooba is a South African online mortgage broker and financial services company that connects home buyers with a panel of lenders and supports the mortgage application process. The platform aggregates loan options from multiple banks and financing institutions, enabling users to compare terms and rates and to proceed with applications through an online workflow.

Services include mortgage pre-qualification and pre-approval, online loan applications, document management, affordability assessments, and guidance through the underwriting and approval process. Ooba acts as an intermediary, negotiating with lenders on behalf of clients and coordinating required documentation.

Business model: Ooba typically earns a commission from lenders when a mortgage loan is placed through its service, and may charge additional fees depending on the product or service chosen by the borrower.

History and status: Ooba originated in the South African mortgage market in the late 1990s and grew into one of the prominent online mortgage brokers in the country. It emphasizes digital-first processes to streamline housing finance and has formed partnerships with major South African lenders. The company continues to operate in the South African market.

Note: Ooba may refer to other entities in different contexts; this article describes the South African mortgage broker.