OneWebconcepten

OneWebconcepten is a term used in Dutch-language discourse to describe an approach to planning and implementing a website or web-based system as a single, cohesive concept. It emphasizes that design, content, information architecture, and technologies should be aligned under one overarching concept rather than treated as separate, disjointed parts.

Key ideas include a single source of truth for content, a modular design system, and a consistent user experience across devices. The concept supports maintainability, accessibility, and performance by reducing redundancy and ensuring that updates propagate through all parts of the site.

In practice, OneWebconcepten may inform activities such as information architecture, visual design systems, content strategy, and front-end development. It is often discussed in the context of digital transformation, branding, and web governance, where organisations seek to present a unified online identity.

Criticism notes potential rigidity or overemphasis on standardization at the expense of experimentation. Proponents argue that the approach can streamline development, improve SEO, and enhance user trust.

The term is not tied to a specific product or company, and its use varies across organisations. It remains a conceptual framework rather than a formal methodology. See also web design, content strategy, design system, information architecture.