Omnikanavaisuus
Omnikanavaisuus, or omnichannel, refers to a business strategy that aims to provide a seamless and integrated customer experience across all available channels and touchpoints. This approach recognizes that customers interact with businesses through various means, including physical stores, websites, mobile applications, social media, and customer service centers. The goal of omnikanavaisuus is to ensure that these interactions are consistent, cohesive, and personalized, regardless of the channel the customer chooses.
A key characteristic of omnikanavaisuus is the interconnectedness of these channels. Information and customer data are
This strategy moves beyond multichannel, which simply offers multiple channels. Omnichannel emphasizes the integration and synchronization