Ofra

Ofra is a brand of cosmetics founded in 1994 by Ofra Gaito. The company is known for its wide range of makeup products, including foundations, lipsticks, eyeshadows, and highlighters. Ofra Cosmetics is headquartered in South Florida and operates internationally. Their product development often emphasizes vibrant colors and long-lasting formulas. The brand has cultivated a significant online presence and is popular among makeup enthusiasts and professional makeup artists alike. Ofra products are typically sold through their own website and various beauty retailers. The brand has also collaborated with influencers and other beauty brands on limited edition collections. Ofra Cosmetics aims to provide high-quality makeup that is accessible and performs well. They often highlight their commitment to cruelty-free practices and developing innovative formulations. The brand's signature product, the "Glow & Go" highlighting palette, has been particularly well-received.