Obrazovej

Obrazovej is a term used in Slavic-language contexts, most often in Czech and Slovak, as a colloquial variant of the adjective obrazový, meaning related to images or visual media. While obrazový is the standard written form in formal language, obrazovej is commonly heard in everyday speech or in texts that imitate spoken language. The core meaning remains “image-based” or “visual.”

Etymology and usage: The word comes from obraz, meaning image or picture, plus the adjectival suffix -ový. In colloquial speech the suffix is sometimes heard as -ovej, producing obrazovej in pronunciation and writing in informal contexts. In practice it appears in phrases describing media, design, or communication that centers on imagery, for example obrazovej obsah, obrazovej kultúry, or obrazovej komunikace—though in formal style these would be obrazový obsah, obrazová kultura, obrazová komunikace.

Relation to standard terms: In encyclopedic or linguistic writing, the preferred term is obrazový. Obrazovej serves as a marker of register, not a separate lexical item. It can reflect regional speech patterns or stylistic choices in journalism, advertising, or online discourse that favor a conversational tone.

See also: obrazový, image culture, visual communication.