Nosto

Nosto is a Finnish noun meaning lift, raise, or boost, used to denote upward movement, improvement, or growth in various contexts. In everyday language it can refer to increases or enhancements in areas such as economics, construction, or performance, and it appears in compounds and phrases describing gains or uplifting effects.

Nosto is also the name of a software company that provides e-commerce personalization and conversion optimization tools. The platform is designed for online retailers and aims to tailor shopping experiences by delivering personalized product recommendations, curated collections, and targeted content across websites and storefronts. Core capabilities typically include on-site product recommendations, automated merchandising, customer-segmentation based on behavior, and performance analytics. The goal of the Nosto platform is to help retailers increase engagement, conversion rates, and average order value through data-driven personalization.

Nosto integrates with popular e-commerce platforms and supports multi-channel campaigns, including on-site experiences and communications such as email or advertising feeds. The company markets its product to retailers seeking scalable personalization without requiring extensive custom development, and it is used by a range of brands and merchants around the world.