Nesto

Nesto is a term used in different languages and contexts. In South Slavic languages such as Croatian, Bosnian, and Serbian, the word nešto means “something” and is commonly written without diacritics as nesto in informal text. The word appears in everyday phrases like nešto novo or nešto drugo, serving as an indefinite pronoun or determiner.

As a name: Nesto is attested as a given name and as a surname in some Balkan communities. It tends to be relatively uncommon and may function as a nickname or shortened form of longer names in local practice.

As a brand: Nesto is the name of a multinational retail chain operating under a hypermarket format, with a presence in several countries in the Middle East and the Indian subcontinent. The chain markets groceries, household goods, and general merchandise and positions itself as a value-oriented retailer.

Other uses: The term has limited use in other fields, and may appear as a personal name in fiction or in company names unrelated to retail. In ASCII texts where diacritics are omitted, nesto may stand in for the diacritic-bearing form nešto in appropriate languages.

In related usage, the diacritic form nešto is the standard spelling in Bosnian, Croatian, and Serbian, and its meaning remains tied to “something” in everyday speech.