NeoPigment

NeoPigment is a family of synthetic colorants described in industry literature as high-performance pigments designed to deliver vivid color with strong lightfastness and versatility across coatings, plastics, and cosmetics. Developed as a platform technology, NeoPigment formulations combine a chromophore with an inorganic matrix to improve stability and reduce migration in different media.

Most NeoPigment formulations employ a nano-structured design in which an organic pigment core is encapsulated within a durable inorganic shell or matrix. This core–shell architecture enhances UV resistance, heat stability, and chemical inertness, while maintaining or enhancing color strength. The technology may support angle-independent hues or color-shift effects when combined with reflective particles, depending on the specific formulation.

NeoPigment is produced as dry pigments and as aqueous or solvent-based dispersions suitable for paints, inks, plastics, and cosmetic formulations. Colors span conventional ranges and specialty tones, including bright chroma reds, yellows, and blues, as well as pearlescent and interference effects in some variants.

Industries use NeoPigment to extend service life of products exposed to sunlight or heat, while seeking lower pigment loading. Regulatory and safety considerations follow the substrate and region, with standard pigment testing for lightfastness, rheology, and toxicity in compliance with applicable guidelines.

The NeoPigment concept emerged in patent literature in the early 2010s and has since been commercialized by multiple chemical producers. It is described in trade journals and is subject to ongoing research in pigment science for improved sustainability and recyclability.

See also: pigment, colorant, lightfastness.