Müügiteave

Müügiteave is a term used in Estonian consumer law to describe the information a seller must provide to a prospective or current customer about a product or service and the terms of a sale. It includes what is being offered, the price, and the conditions under which the sale will take place.

In Estonia, as in the European Union, sellers are obliged to disclose essential information before a contract is formed, especially in distance or online sales. This obligation originates from national consumer protection law and EU directives on consumer rights, which seek to promote transparency and prevent misleading or incomplete terms.

Typical müügiteave covers the seller’s identity and contact details (registered name, physical address, registration number, VAT number), a clear description of the product or service and its key characteristics, the total price including taxes, delivery costs, and the currency; the available payment and delivery terms; the existence, duration, and scope of the contract; information on returns, cancellation, and warranty; and information about data processing and how to contact the seller with complaints or questions.

The information should be accessible and presented in a clear, easily understandable form, and must be provided before the purchase is completed. It should be kept up to date and reflect any material changes. Non-compliance can limit enforcement of certain contract terms and may expose the seller to penalties or consumer remedies.

In practice, müügiteave is especially important for online shops, marketplaces, and other forms of distance selling, where consumers rely on written information rather than face-to-face negotiation.