Müügiargument

Müügiargument, often translated as "selling point" or "unique selling proposition" (USP) in English, refers to a characteristic or feature of a product, service, or company that differentiates it from competitors and provides a compelling reason for a customer to make a purchase. It is the core benefit that a business highlights to attract and persuade its target audience.

A strong müügiargument is specific, measurable, achievable, relevant, and time-bound (SMART) in its impact, though not always explicitly defined in those terms. It answers the customer's unspoken question: "What's in it for me?" or "Why should I choose this over other options?" This could be anything from superior quality, lower price, exceptional customer service, innovative technology, unique design, or a strong brand reputation.

Effective müügiargumentid are identified through market research and understanding customer needs and pain points. They are then communicated through marketing and sales efforts, such as advertising, product descriptions, sales pitches, and website content. A well-crafted müügiargument helps a business stand out in a crowded marketplace and forms the foundation of its competitive advantage. Without a clear müügiargument, a business may struggle to capture customer attention and achieve its sales objectives.