Myyntipinnan

Myyntipinnan is a Finnish term used in retail merchandising to describe the visible surface area of a product that is exposed to customers in a store. It refers to the practical display footprint allocated to a SKU, including the number of facings, the size and height of the display, and the fixtures that present the product to shoppers. In practice, myyntipinnan is a component of shelf space management and planogram design, aimed at optimizing product visibility and sales potential.

Measurement and scope vary by retailer but typically include facings (the number of times a product is shown on a shelf), display surface area (square meters or square centimeters), and the length of shelf space assigned to the product. End caps, promotional displays, and in-store signage can also contribute to the overall myyntipinnan.

Factors influencing myyntipinnan include packaging design, product size, readability of the label, color contrast, and price or promotional signage. Merchandising decisions such as increasing facing count, placing products at eye level, creating department or end-cap displays, and using point-of-purchase materials are common methods to optimize myyntipinnan.

Importance and application: a larger or better-placed myyntipinnan can enhance product visibility and sales, especially for launch products or promotions. It is analyzed alongside other metrics such as share of shelf and category performance to guide allocation of retail space within a store. The concept is central to visual merchandising, planogram execution, and category management in modern retail.