Myymälätyyppi
Myymälätyyppi refers to the classification of retail stores based on their format, size, merchandise assortment, and pricing strategy. This categorization helps retailers understand their competitive landscape and consumers to make informed purchasing decisions. Common myymälätyyppi classifications include supermarkets, which offer a wide range of food and household products; department stores, which are large establishments selling a broad variety of goods like clothing, home furnishings, and electronics; convenience stores, smaller outlets focused on quick purchases of everyday items; discount stores, offering products at lower prices; and specialty stores, which concentrate on a narrow range of goods, such as electronics or apparel.
The choice of myymälätyyppi significantly impacts a store's operational strategies, including location, staffing, inventory management, and