Murni

Murni is a native Malay and Indonesian word meaning pure, genuine, or unadulterated. Used as an adjective, it describes substances, motives, or states that are considered uncontaminated or sincere. In everyday speech and in labeling, murni appears in phrases such as air murni (pure water), susu murni (pure milk), minyak murni (pure oil), and niat murni (pure or sincere intention), as well as hati murni (a pure heart). It can also describe figurative qualities, for example niat yang murni or tindakan murni (pure actions).

The word is common in both Malay and Indonesian and is widely understood in Malaysia, Indonesia, and among Malay-speaking communities. It functions in both secular and religious contexts, where purity and sincerity are valued. The term is also used as a personal name; murni is a feminine given name in Indonesia and Malaysia, chosen for its positive meaning.

In commerce and branding, murni is often used to evoke cleanliness and quality, contrasting with terms that imply additives, processing, or impurities. While not tied to a single etymology, murni is regarded as a core vocabulary item in Malay and Indonesian for expressing the concept of purity. It remains a common descriptor in everyday language, literature, and cultural discourse.