MuchMusic

MuchMusic is a Canadian specialty television channel devoted to music videos and related programming. Launched on August 31, 1984 by CHUM Limited, it was Canada’s first channel dedicated to music videos and was modeled after the MTV format in the United States. The channel combined round‑the‑clock music video rotations with live hosted segments by Video Jockeys (VJs), artist interviews, and countdowns, creating a national platform for music discovery and youth culture.

MuchMusic played a pivotal role in promoting Canadian artists and genres, helping to launch the careers of many musicians by providing them exposure on a national stage. Its programming included music video countdowns, live performances, interview-based segments, and award programs, most notably the MuchMusic Video Awards (MMVAs), which became a signature annual event for Canadian music.

Over the years, MuchMusic faced competition from other music and specialty channels as well as online platforms. In the wake of corporate consolidation in Canada, CHUM Limited’s assets were acquired by CTVglobemedia and later became part of Bell Media. The Much brand has since evolved to fit digital and on-demand viewing, expanding online content through Much.com and related platforms. Today, MuchMusic operates as part of Bell Media’s portfolio, with the brand adapting to streaming and social media to reach audiences beyond traditional cable. The channel remains a reference point in Canadian music television history, particularly noted for promoting homegrown talent and shaping music‑television culture.