Moz

Moz is an American software company that specializes in search engine optimization (SEO) and inbound marketing tools. It was founded in 2004 as SEOmoz by Rand Fishkin and Gillian Muessig and later rebranded to Moz in 2012. The company is based in Seattle, Washington, and offers a range of products aimed at helping businesses improve their online visibility.

Moz's core product suite is Moz Pro, which provides features for keyword research, site audits, backlink analysis, rank tracking, and on-page optimization. Key components include Keyword Explorer for discovering and prioritizing search terms, Link Explorer (formerly Open Site Explorer) for analyzing backlinks, and Site Crawl for technical SEO checks. Moz also offers Moz Local for managing local search presence and Moz Content for content discovery and optimization. The company operates on a freemium model, providing free tools alongside paid subscriptions with expanded capabilities.

Moz is known for its proprietary SEO metrics, such as Domain Authority (DA) and Page Authority (PA), as well as MozRank and MozTrust. These metrics are designed to estimate a site’s potential ability to rank in search results and are widely used within the SEO community, though they are not official rankings from search engines.

In addition to tools, Moz publishes industry research, maintains a comprehensive knowledge base, and runs the Moz Blog, a resource for SEO tutorials and case studies. The company also hosts MozCon, an annual conference that gathers professionals to discuss search marketing trends, best practices, and new developments in the field.

---