Modevisningen

Modevisningen is a live event in which a fashion designer presents a new collection to an audience, typically featuring models walking a runway. The term is used in Danish, Norwegian, and Swedish to describe fashion shows. The primary goal is to showcase garments, fabrics, and styling to buyers, editors, and other industry professionals, although some shows may be open to the public.

Most modevisninger follow a runway format, with models moving in a choreographed sequence along a catwalk, while lighting, music, and set design convey the collection's mood. Backstage areas handle makeup, hair, and fittings. Seating is arranged along the runway, or in a theatre-style configuration. Alternative formats also exist, such as presentations where clothing is displayed on racks or mannequins and guests view from seating without a continuous walk.

Modevisningen is a core element of fashion weeks, which typically take place twice a year and bring together designers, buyers, press, and celebrities. The events occur in major fashion capitals and can also occur as standalone shows. They help determine seasonal trends, color palettes, and fabric choices, and they generate orders and media coverage for the designer.

The modern fashion show developed as part of the evolution of fashion weeks in the 20th century, expanding globally to include numerous venues beyond the original Paris shows. Today, modevisningen remains a central stage for presenting new collections and shaping the fashion calendar.