Mikroinfluenci

Mikroinfluenci, also known as micro-influencers, are individuals with a smaller but highly engaged following on social media platforms. Unlike macro-influencers with millions of followers, mikroinfluencers typically have between 10,000 to 100,000 followers. Their influence is often more authentic and relatable, as they tend to have a closer connection with their audience. This closeness can lead to higher engagement rates, such as likes, comments, and shares, which are crucial for brands looking to promote their products or services. Mikroinfluencers are often seen as more cost-effective than macro-influencers, making them a popular choice for businesses aiming to reach a targeted audience without a large budget. Their niche expertise and genuine connection with their followers also make them valuable partners for brands seeking to build trust and credibility.