Mehrwertlogik

Mehrwertlogik (German for "added-value logic") is a descriptive term used in German-language discussions of business strategy, marketing, economics and social theory to denote an approach that prioritizes the creation and communication of additional value beyond basic product or service functionality. It emphasizes how firms, institutions or policies generate benefits for customers, users or society that justify higher prices, stronger loyalty or public support.

In business and marketing contexts, Mehrwertlogik focuses on value-added elements such as personalized services, user experience, brand identity, ecosystem advantages, sustainability claims, data-driven features and after-sales support. It informs strategies like subscription models, platform integration, loyalty programs and service differentiation where competitive advantage derives from perceived or actual extra utility rather than cost leadership.

In broader economic and social debates, the term can describe shifting expectations about how value is produced and distributed—highlighting intangible assets, network effects and nonmarket benefits. Analysts use the concept to examine transformation in labor, innovation and consumption patterns under digitalization and circular-economy models.

Critiques of Mehrwertlogik point to measurement problems, the risk of inflating subjective claims as "value," potential exclusion of those unable to pay for added services, and regulatory challenges when extra value is monetized through data or monopolistic platforms. Related concepts include value creation, value proposition, experience economy and value capture. The term remains vernacular and applied variably across disciplines.