Mediatedcentricity

Mediatedcentricity is a concept that describes a perspective or framework where media and its influence are considered the primary lens through which social phenomena, cultural practices, and individual experiences are understood and analyzed. It suggests that the pervasive nature of media technologies and their content shapes our perceptions, identities, and social interactions to a significant degree. This approach often emphasizes the active role of media in constructing reality, rather than merely reflecting it.

Scholars who adopt a mediatedcentric view may examine how media platforms, narratives, and technologies mediate our relationships with each other, with institutions, and with the wider world. This can include investigating the impact of news dissemination, social media trends, entertainment consumption, and the algorithms that curate our information diets. The focus is on how these mediated elements become central to our understanding and engagement with society.

Mediatedcentricity is not necessarily a claim that media is the *only* factor at play, but rather that it is a particularly powerful and pervasive one that warrants central consideration in analysis. It distinguishes itself from approaches that might prioritize other social forces, such as economics, politics, or individual agency, as the sole or primary drivers of social change or experience. Instead, it highlights the intricate ways in which media becomes interwoven with and often shapes these other dimensions.