Mediaselvityksessä

Mediaselvityksessä is a Finnish term that translates to "media review" or "media survey" in English. It refers to a systematic examination or assessment of media content, media organizations, or media consumption patterns. This process can be undertaken for various purposes, including academic research, journalistic analysis, market research, or policy evaluation.

The scope of a mediaselvityksessä can be broad or narrow. It might involve analyzing the portrayal of a specific issue in news coverage, studying the audience demographics of a particular television channel, or assessing the effectiveness of a public information campaign disseminated through various media. Methodologies employed can include content analysis, surveys, interviews, focus groups, and data analysis of media usage statistics.

In academic contexts, mediaselvityksessä often contributes to understanding media effects, media representation, and the evolution of media landscapes. For media organizations themselves, such reviews can inform strategic decisions regarding content production, target audiences, and platform development. Government bodies or regulatory agencies might conduct media reviews to monitor media concentration, ensure journalistic standards, or understand the impact of media on public opinion. The term emphasizes a thorough and detailed investigation into media-related phenomena.