Massendrucks
Massendrucks is a German-language term used to describe the pressure exerted by a large group on individuals or organizations to conform to shared expectations or to act in a particular way. The concept encompasses normative pressure, anticipated sanctions, and signals of social unreliability if one deviates. In sociology, political science, and media studies, Massendrucks refers to how crowds, audiences, or broad publics influence decisions, behaviors, and discourse.
Mechanisms of Massendrucks include social conformity, social proof, fear of exclusion or reputational risk, and the
Contexts in which Massendrucks is discussed range from political decision-making and policy concessions to corporate branding
Critique and notes: The term is broad and can overlap with related notions such as public opinion,
Related terms include crowd psychology, social influence, peer pressure, public opinion, and mass media effects.