Marknadsskapande
Marknadsskapande, also known as market creation, refers to the process of establishing a new market or significantly expanding an existing one. This concept is crucial in economics and business strategy, as it involves creating demand for a product or service that was previously unavailable or underutilized. Market creation can occur through various means, including technological innovation, regulatory changes, or shifts in consumer preferences.
One of the primary drivers of market creation is technological advancement. For instance, the invention of
Regulatory changes can also play a significant role in market creation. Deregulation can lower barriers to
Shifts in consumer preferences can also lead to market creation. As societal values and lifestyles evolve,
Market creation is a dynamic and multifaceted process that requires a deep understanding of market dynamics,