Markkinakysyntään

"Markkinakysyntään" is a Finnish term derived from "markkinakysyntä" (market demand) and typically appears in contexts meaning "into market demand" or "regarding market demand." In economics, market demand denotes the total quantity of a good or service that all consumers in a market are willing and able to buy at various prices over a given period.

Market demand is the horizontal summation of individual demand schedules and is governed by the law of demand: ceteris paribus, higher prices lead to lower quantities demanded. Changes in market demand can be represented as movements along a demand curve (caused by price changes) or shifts of the entire curve (caused by non-price factors).

Determinants of market demand include consumer incomes, tastes and preferences, prices of substitutes and complements, population and demographics, expectations about future prices and incomes, seasonality, and marketing activities. Elasticity of demand measures responsiveness to price, income, or cross-price changes and influences pricing strategies, tax incidence, and welfare analysis.

Measurement and analysis rely on sales data, consumer surveys, market experiments, and econometric models for forecasting. Accurate assessment of market demand is central for firms’ production planning, inventory management, pricing, and new-product decisions, and for public policy when evaluating interventions that affect consumption. Understanding whether observed changes reflect shifts in demand or price-driven quantity adjustments is key for effective decision-making.