Marketingowymi

Marketingowymi is the instrumental plural form of the Polish adjective marketingowy, meaning related to marketing. The term is derived from the English word marketing, which has been integrated into Polish business vocabulary since the late 20th century. In contemporary Polish, marketingowy and its inflected forms are used to describe concepts, activities, tools, and campaigns connected with marketing.

In use, marketingowymi appears when the modified noun is in instrumental case. Typical phrases include narzędziami marketingowymi (marketing tools), kampaniami marketingowymi (marketing campaigns), and badaniami marketingowymi (marketing research). The form thus functions as a modifier that agrees with the noun it describes in gender, number, and case.

The term is common in business, advertising, and management literature, as well as in training materials and corporate communications. Like other borrowed adjectives, it follows standard Polish agreement patterns: marketingowy (masc. sing.), marketingowa (fem. sing.), marketingowe (neut. sing. or plural), with corresponding instrumental plural forms such as marketingowymi.

Related concepts include marketing (the field), marketingowe działania, and marketing communications. The use of marketingowymi reflects the broader adoption of English-origin business terminology in Polish professional discourse and the ongoing adaptation of foreign loanwords to Polish inflectional systems.

See also: marketing, marketing mix, marketing communications.