Marketingová

Marketingové is a Czech and Slovak adjective formed from the noun marketing. It denotes something related to marketing and is used to describe objects, concepts, or activities that pertain to marketing practice. In everyday and professional use it appears in compound nouns and noun phrases, for example marketingové strategie (marketing strategies), marketingové kampaně (marketing campaigns), marketingové výzkumy (marketing research), marketingové kanály (marketing channels), and marketingové náklady (marketing costs). It can modify nouns across sectors such as business, advertising, digital media, and academia, from marketingové plány to marketingové cíle.

Grammatically, marketingové agrees with the noun it modifies in gender and number, and the base form comes from the English word marketing, now fully integrated into Czech and Slovak. The term is not a separate field; rather it is an indicator that the item is tied to marketing activities, data, or theory. In academic writing, industry reports, and media coverage, marketingové is commonly used to classify topics, strategies, metrics, and tools within marketing.