MallVision

MallVision is a digital signage and customer engagement platform designed for shopping malls. It aims to enhance the retail experience for shoppers and provide marketing opportunities for mall management and tenants. The system typically comprises a network of digital screens strategically placed throughout the mall, displaying a variety of content.

Content displayed on MallVision systems can include directory information, promotional offers from stores, event schedules, wayfinding assistance, and advertising. Many platforms also incorporate interactive elements, such as touchscreens that allow shoppers to search for specific stores, view product details, or even redeem coupons. Some advanced systems may integrate with mobile applications, enabling personalized content delivery to shoppers' smartphones as they navigate the mall.

The primary goals of MallVision are to improve customer satisfaction by making the shopping experience more convenient and informative, and to increase sales for retailers through targeted advertising and promotions. For mall operators, it offers a centralized system for communication and a revenue stream through advertising sales. The technology allows for dynamic content updates, enabling malls to quickly disseminate information or change promotional campaigns. Integration with analytics tools can also provide insights into shopper behavior and campaign effectiveness.